Billboard Advertising versus Printed Coffee Sleeves

Advertising your cafe is essential for success. There are many different ways that you can put the name of your business out to the world, but each come with their own pros and cons. As your business grows, you will want to look into multiple different marketing mechanisms so that you are able to reach your optimal level of success.

One of the most popular advertising methods that business owners use is the billboard. This is a very traditional structure is a great way to bring in customers, but did you know that printed coffee sleeves are a formidable marketing rival? When considering advertising methods, look at the pros and cons of all techniques. Here are two head to head: billboard advertising versus printed coffee sleeves.

  1. Cost

Buying a billboard to advertise your cafe can be effective, but this method of advertising can also be very expensive. When you are starting or promoting a business, you will want to save money in all areas in which it is possible. Printed coffee sleeves are incredibly inexpensive compared to billboards. This is a great way to promote your cafe without spending a huge amount of money. Of course, as customers roll in and your business grows, both investments can yield a positive return.  

  1. Audience

When deciding how to advertise your cafe, you should take a moment to consider your target audience. Who are you trying to attract to your business? Where do these people work, drive and what is appealing to their wants? A billboard can be put out and will be seen by a large group of people who are driving along their way, but it will take multiple billboards to reach different areas.

Printed coffee sleeves will easily reach different areas of your city. Just as seeds float across a region on the wind, people will carry your label throughout the area on their cups. Your product will sell itself without you having to make a huge financial investment to reach your target audience: those who love a good cup of coffee.

  1. Changing Your Scheme

One of the great things about printed coffee sleeves is that they can be easily customized and redesigned if you would like to change your logo. You can even change the image to match the current season. This will be appreciated by your customers. Billboards are a great way to advertise, but they cannot be easily changed without having to spend a large amount of money.

In conclusion, both billboards and printed coffee sleeves are great investments to make to advertise your business, but coffee sleeves have many benefits that outweigh those of a single billboard. If you would like more information, visit our shop by product page or contact a representative with Your Brand Cafe today.
Lindsay Graves
Lindsay Graves