Branding is no longer what we see on TV or read in magazines; it has become interactive and personal. Small businesses, in particular, need to create a strong relationship with their customers, one that goes beyond a simple purchase. And what’s a better way to create a bond with someone than through food?
Custom printed paper ice cream cups are one way to show your customers that you care about them and want to give them a delicious and memorable experience. Plus, it’s a fun and easy way to promote your shop!
There are a few things to keep in mind when you’re marketing your shop with branded ice cream cups. In this blog post, we’ll share eight tips to help you get started.
1. Keep Your Branding Consistent
This may seem like a no-brainer, but it’s important to make sure that your branded ice cream cups match the overall aesthetic of your shop. Your customers should be able to immediately recognize your brand when they see your cups.
Many businesses make the mistake of using different fonts, colors, and logos on their cups than they do on their other marketing materials. This can be confusing for customers and make your brand look disorganized.
It’s important to have a strong branding strategy in place before you start designing your cups. Once you know what colors and fonts represent your brand, you can start thinking about how to incorporate them into your cup design.
2. Use High-Quality Images
The quality of your images will directly impact the perceived quality of your brand. That’s why it’s important to use high-resolution images on your cups (and all of your marketing materials!).
When customers see a well-designed cup, they’ll automatically associate your business with professional quality. On the other hand, if your cups are blurry or pixelated, customers will likely perceive your brand as being cheap or low-quality.
3. Keep Your Design Simple
Your customers are going to be looking at your cups for just a few seconds, so you need to make sure that your design is simple and easy to understand.
That means using minimal text and clear images that represent your brand. Your customers should be able to understand your message without having to spend a lot of time deciphering it.
Your design should also be easy to read from a distance. Use bold colors and large font sizes so that people can see your message even if they’re not standing right in front of your cups.
4. Use Attractive Colors on Your Custom Ice Cream Cups
Color is one of the most important elements of your cup design. The colors you use will determine how attractive your cups are to customers. Believe it or not, colors affect our moods and emotions. That’s why it’s important to choose colors that reflect the tone of your brand.
For example, if you want your customers to feel happy and excited when they see your cups, you might use bright, primary colors. Or if you want your customers to feel more relaxed, you might use cooler, pastel colors.
Think about the emotions you want your customers to feel when they see your custom ice cream bowls, and then choose colors that will evoke those emotions. By doing so, you’ll be more likely to grab customers’ attention and make a lasting impression.
5. Get Creative With Your Text
In addition to using attractive colors, you can also use text to make your cups more eye-catching.
Again, because customers will only be looking at your cups for a few seconds, it’s important to use concise and easy-to-read text. But that doesn’t mean your text has to be boring.
Get creative with your fonts and experiment with different sizes and styles. Just make sure that your text is still legible from a distance.
6. Add a Decorative Element
Another way to make your cups more eye-catching is to add a decorative element. This could be anything from a colorful pattern to a simple graphic.
A decorative element can help to break up the text on your cups and make them more visually appealing. Just make sure that your decorative element is still relevant to your brand and doesn’t overwhelm the rest of your design.
7. Use High-Quality Materials
The material of your cup can also affect the perceived quality of your brand. If you use high-quality materials, your customers will automatically assume that your brand is also high-quality.
For example, you could use paper cups that feature leak-proof interior lining and offer a comfortable grip that won’t let your fingertips get too cold. On the other hand, you could even serve your scoops in 8oz or 9oz PET cold cups if you prefer using plastic.
Either option can make your ice cream servings enjoyable for your customers. Just make sure to use high-quality materials for your cups!
8. Work With a Professional
If you want to ensure that your cups are eye-catching and professional, it’s important to work with a professional.
At Your Brand Cafe, we have a team of experienced designers who will work with you to create the perfect design for your brand. We also use high-quality materials and state-of-the-art printing techniques to make sure that your cups are of the highest quality.
Market Your Shop For Maximum Results
There are a number of things you can do to make your custom printed paper ice cream cups more eye-catching. From using attractive colors to adding a decorative element, there are plenty of ways to make your cups stand out. Just make sure that you keep your brand in mind and don’t overwhelm your design. If you want to ensure that your cups are professional and high-quality, make sure to work with a team of experts. Your Brand Cafe can help you create the perfect design for your brand. Contact us today to learn more about what we can do for you!