Blog

Our blog examines a variety of topics related to the food service industry, from special interviews with our customers to advice on improving your brand marketing approach. Check in for new entries to see what we’re talking about!
Defining Your Brand

Defining Your Brand

Making the decision to define your brand is an important business step. It is also one that some of us get stuck on. How do you want to define your brand? If you don’t know, how do you get started? For most businesses, the best place to start is to consider brands that you already admire.

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Valentine’s Day Themed Branding Ideas For Every Business

Valentine’s Day Themed Branding Ideas For Every Business

In a world so keenly focused on marketing, businesses are expected to weigh in on certain cultural traditions. Regardless of your industry, your customers will expect you to celebrate several key holidays throughout the year—and for those in the restaurant industry, there is even more pressure.

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The 5 Most Overlooked Branding Items in Cafes

The 5 Most Overlooked Branding Items in Cafes

Despite the common misconception, people don’t spend their free time at cafes just to get their caffeine fix. When people visit a cafe, they are looking for a specific kind of environment or ambiance. Every cafe is a little different depending on the brand, but regardless of your cafe’s brand identity, you will need to find a good way to present it.

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Don’t Forget the Decorations

Don’t Forget the Decorations

At the end of 2015, Starbucks released their annual Christmas coffee cup with a slight change from previous years. Rather than being decorated with all of the trappings of the holiday season, the red cup that Starbucks unveiled featured the company logo and nothing else.

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Customer Spotlight: Lollidrops Sweet Shoppe

Customer Spotlight: Lollidrops Sweet Shoppe

For customers with a sweet tooth, Lollidrops is a local favorite It’s amazing how great ideas can sometimes just fall into place. For Darren Fichter and his family, the ideas seemed to come in droves when they moved to Jasper, Georgia four years ago. Inspired by their...

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Customer Spotlight: Enduring the Pandemic

Customer Spotlight: Enduring the Pandemic

Restaurants across the United States are rising to face the challenges posed by COVID-19 It’s amazing how quickly life can change. In less than six months, the food service industry has gone from sturdy to struggling. The novel coronavirus pandemic has caused...

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Customer Spotlight: Alma Coffee

Customer Spotlight: Alma Coffee

When you walk into The Circuit, it's hard not to feel inspired. With sleek modern furniture and workspaces decorating the hardwood floor of this former gymnasium, the interior has a very unique atmosphere that exudes focus and a spirit of accomplishment. The room...

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Typography: The Art of the Letter

Typography: The Art of the Letter

The next installment of our ever expanding series of Graphic Design related blogs will focus on Typography! While there is enough to say about type to be its own website, this time we’ll be focusing on type in relation to logo design, but these same tips can be...

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Customer Spotlight: Urban Tea

Customer Spotlight: Urban Tea

Located ten minutes from North Point Mall in Alpharetta, Georgia, Urban Tea is the perfect outlier in a strip of (mostly) franchises. Sandwiched between a locally-owned juice shop and a WhichWich, Urban Tea stands out from the crowd with their bold signage and...

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5 Tips for a Fresh Social Media Account

5 Tips for a Fresh Social Media Account

Social media burnout is very real, I’ve felt it at times from a lot of the accounts I personally follow. While it’s important to maintain an exciting social media profile, sometimes it is a little too easy for things to become routine. To keep your customers coming and to attract new followers, spicing things up can be a lifesaving endeavor. Here are a few thoughts on social media tricks that can help liven up your social media profile!

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Making the Mark: Logo Design

Making the Mark: Logo Design

In previous installments of our Graphic Design themed blogs, we’ve discussed vectors and how they’re essential to logo building. We’ve also discussed color and typography and how the choices we make there can set the tone or message of your logo. This time, we’ll be pulling all of these together, and look at logo creation from the concept to the mark itself.

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