News

Reenergizing Your Approach to Merchandise

Reenergizing Your Approach to Merchandise

     When it comes to building brand recognition and increasing your company's exposure to the general public, strategic merchandising is one of the most effective strategies you can employ. Businesses have to work harder than ever to grab the attention of an ever-fickle consumer base. For example, coffee consumption continues to rise in the United States, particularly the rate in which people are choosing to save money by brewing their coffee at home. As a result, it is important to make an impression that will keep your brand on the mind of both loyal and new customers alike.      If you think about...

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The Next Iteration of Sleeves

The Next Iteration of Sleeves

We here at Your Brand Cafe want to give our customers and clients new options that revamp or revitalize our classic products to coincide with new trends and allow for a “fresh start” for iconic cafe accessories. The subject of this article will be none other than our sleeves, which have gotten a lot more than just a makeover, and are now known as Dimpled Sleeves!  The first and most noticeable change in sleeve format is, of course, the dimpling! While the usual sleeves had little to no texture and were smooth, the dimpled texture of these sleeves add a number of...

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Lindsay Rutledge
The Next Iteration of Coffee Sleeves

The Next Iteration of Coffee Sleeves

It is a brand new year! The dawn of 2018 is upon us, it is a time of new beginnings. With that in mind, we here are Your Brand Cafe want to give our customers and clients new options that revamp or revitalize our classic products to coincide with new trends and allow for a “fresh start” for iconic cafe accessories. The subject of this article will be none other than our sleeves, which have gotten a lot more than just a makeover, and are now known as Dimpled Sleeves!

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Lindsay Rutledge
Making the Mark: Logo Design

Making the Mark: Logo Design

In previous installments of our Graphic Design themed blogs, we’ve discussed vectors and how they’re essential to logo building. We’ve also discussed color and typography and how the choices we make there can set the tone or message of your logo. This time, we’ll be pulling all of these together, and look at logo creation from the concept to the mark itself.

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