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When it comes to building brand recognition and increasing your company's exposure to the general public, strategic merchandising is one of the most effective strategies you can employ. Businesses have to work harder than ever to grab the attention of an ever-fickle consumer base. For example, coffee consumption continues to rise in the United States, particularly the rate in which people are choosing to save money by brewing their coffee at home. As a result, it is important to make an impression that will keep your brand on the mind of both loyal and new customers alike. If you think about...