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Lindsay Rutledge
Making the Mark: Logo Design

Making the Mark: Logo Design

In previous installments of our Graphic Design themed blogs, we’ve discussed vectors and how they’re essential to logo building. We’ve also discussed color and typography and how the choices we make there can set the tone or message of your logo. This time, we’ll be pulling all of these together, and look at logo creation from the concept to the mark itself.

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Lindsay Rutledge
5 Tips for a Fresh Social Media Account

5 Tips for a Fresh Social Media Account

Social media burnout is very real, I’ve felt it at times from a lot of the accounts I personally follow. While it’s important to maintain an exciting social media profile, sometimes it is a little too easy for things to become routine. To keep your customers coming and to attract new followers, spicing things up can be a lifesaving endeavor. Here are a few thoughts on social media tricks that can help liven up your social media profile!

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Ashley Arp
Customer Spotlight: Urban Tea

Customer Spotlight: Urban Tea

Located ten minutes from North Point Mall in Alpharetta, Georgia, Urban Tea is the perfect outlier in a strip of (mostly) franchises. Sandwiched between a locally-owned juice shop and a WhichWich, Urban Tea stands out from the crowd with their bold signage and inviting aesthetic. Inside, you’re guaranteed to be greeted by a cheerful employee while music plays gently in the background and the aroma of over 100 teas floods your senses.“We have customers who come in, order a pot of tea, and work quietly on their laptops. And then we have other customers who come in and want to...

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Lindsay Rutledge

Typography: The Art of the Letter

The next installment of our ever expanding series of Graphic Design related blogs will focus on Typography! While there is enough to say about type to be its own website, this time we’ll be focusing on type in relation to logo design, but these same tips can be applied to most situations where there is a type choice that has to be made. To describe typography simply, it would be the art of arranging type to be visually appealing. That would be the equivalent to explaining painting as “the art of putting paint on a surface to look nice,” as...

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