Social Media Essentials for Marketing Your Cafe
So you’ve noticed that the cafe down the street from yours is the place to be. It makes no sense. You sell the same things, you put on your best smile, and your shop looks great! What do they have that you don’t have? Well, in short – social media. When 84% of people...
Defining Your Brand
Making the decision to define your brand is an important business step. It is also one that some of us get stuck on. How do you want to define your brand? If you don’t know, how do you get started? For most businesses, the best place to start is to consider brands...
Valentine’s Day Themed Branding Ideas For Every Business
In a world so keenly focused on marketing, businesses are expected to weigh in on certain cultural traditions. Regardless of your industry, your customers will expect you to celebrate several key holidays throughout the year—and for those in the restaurant industry,...
The 5 Most Overlooked Branding Items in Cafes
Despite the common misconception, people don’t spend their free time at cafes just to get their caffeine fix. When people visit a cafe, they are looking for a specific kind of environment or ambiance. Every cafe is a little different depending on the brand, but...
