Defining Your Brand

Defining Your Brand

Making the decision to define your brand is an important business step. It is also one that some of us get stuck on. How do you want to define your brand? If you don’t know, how do you get started? For most businesses, the best place to start is to consider brands...
Valentine’s Day Themed Branding Ideas For Every Business

Valentine’s Day Themed Branding Ideas For Every Business

In a world so keenly focused on marketing, businesses are expected to weigh in on certain cultural traditions. Regardless of your industry, your customers will expect you to celebrate several key holidays throughout the year—and for those in the restaurant industry,...
The 5 Most Overlooked Branding Items in Cafes

The 5 Most Overlooked Branding Items in Cafes

Despite the common misconception, people don’t spend their free time at cafes just to get their caffeine fix. When people visit a cafe, they are looking for a specific kind of environment or ambiance. Every cafe is a little different depending on the brand, but...
Don’t Forget the Decorations

Don’t Forget the Decorations

At the end of 2015, Starbucks released their annual Christmas coffee cup with a slight change from previous years. Rather than being decorated with all of the trappings of the holiday season, the red cup that Starbucks unveiled featured the company logo and nothing...
Customer Spotlight: Lollidrops Sweet Shoppe

Customer Spotlight: Lollidrops Sweet Shoppe

For customers with a sweet tooth, Lollidrops is a local favorite It’s amazing how great ideas can sometimes just fall into place. For Darren Fichter and his family, the ideas seemed to come in droves when they moved to Jasper, Georgia four years ago. Inspired by their...

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