A compelling brand story on social media doesn’t just happen with paragraphs of text; it starts with your captions. Looking at TikTok, Instagram, or Facebook, each photo or video has a caption that ties visual content together in just a few words.
Incorporate Your Brand Values
Ask Open-Ended Questions
If you think about the most powerful public speakers in the world, can you think of one that doesn’t ask their audience questions? The most influential speakers such as Tony Robbins or Tracee Ellis Ross ask questions to build engagement. Questions are thought-provoking and are crucial for captivating the minds of your audience before your story begins.
Telling a compelling brand story though your captions works perfectly with questions. For instance, say your coffee shop is promoting a new frozen coffee drink right in the middle of winter. You post a picture of your new drink even though part of your audience is bound to question your bold promotion, “Why would anybody drink a frozen coffee when it’s already cold outside?”. This is your chance to execute on your caption and ask the question first!
Instead, use emojis to end some of your sentences. Use emojis as bullet points to space out your text and deliver your story in a concise list. At the end of your story, separate your call to action. Add emojis on both sides to make your call to action stand out. You can also include an arrow pointing up such as, “Swipe up to see more on our website”.
Your Brand, Your Story
Telling a compelling brand story through social media captions isn’t as tricky as you might think. When you put yourself in the shoes of a consumer scrolling through an endless feed of attention-grabbing content, think about what makes them stop to look at yours. Incorporate your brand values, ask open-ended questions, and clean up your structure. Every story has a message behind it. Keep your message clear and relate to your ideal consumers so they can find true value in your brand!