Playing the Shift: How The End of a Lifelong Dream Led to an Exciting New Opportunity
Treating each shop as its own distinct branch is one way that Z Beans demonstrates a firm grasp on brand management and development. They also know the effect that a memorable logo can have in spreading awareness for their business.
For more than ten years, Your Brand Cafe has been helping growing businesses like Z Beans increase their brand awareness and stand out from the competition with custom disposable coffee cups, apparel, tumblers, and more. Branded cups are a great way to attract attention to a business and Z Beans has found their cups to be very effective at accomplishing this goal.
Z Beans Coffee has also expanded their product line to include chocolates and teas, both of which provide additional support to the farmers in Ecuador. In addition, one of the tea flavors, Coffee Cherry Tea, is served in a reusable bottle. In fact, customers often return them to the shops directly when they are done with them. Z Beans even offers private labeling for their products as a way to better serve their wholesale customers. The company sees it as a small business alliance that has helped to develop relationships in numerous communities.