Size and Shape Impact the Coffee Experience
While not everyone knows how to make the best pot of coffee in the world, most people know bad coffee when they taste it—but there might be more to the story here. Have you ever noticed how many different shapes and sizes there are in the world of coffee? These differences can actually completely change the customer experience and scientists have proven this.
Branding and Advertising
Any brand that isn’t advertising on their coffee cups is missing out on a key opportunity, particularly if you are offering to-go cups. Having branded mugs in-house can offer quite a few key benefits. It means that any time a person goes to take a picture of themselves at a meal, there is a great opportunity for free advertising. A simple picture of friends can highlight your business for all the world to see.
Demonstrating a clear brand logo on a coffee cup can help everyday people to gain familiarity with your brand, even if they didn’t visit themselves. If your coffee cup is well-made and has an interesting design, there is a good chance that the individual will get asked about it. Assuming that you also have great coffee, you can use this as an opportunity to win a recommendation and gain a new customer.
Studies show that 7 out of 10 Americans consume coffee every single week, and 62% of them drink coffee every single day. Keeping this in mind, we can safely assume that people are passionate about their coffee.
As is the case with anything that has been normalized within society, coffee has become a kind of culture. People feel strongly about their favorite brands—and they care even more about coffee cups. Countless coffee drinkers around the world are looking to build up their coffee cup collection at home as well. This matters for brands.
People see the coffee that they drink as an expression of who they are. Some people love big brands like Starbucks while others prefer to show love for smaller local businesses. Some people are just happy to have an opportunity to add to a collection. Make sure that your coffee cups align with your customers and you will be in good order.
Coffee cups are an exciting opportunity to share your brand and encourage the sharing of your brand. Before you simply invest in the cheapest plain coffee cups, make sure that you put in the time to get the most out of the experience for your customers. Allow them to proudly show the world where they get their coffee from—and more importantly, use your coffee cups to make them want to share. In a digital world, free advertisement is always one Instagram photo away. Be the brand that knows this and chooses incredible coffee cups for their customers to enjoy!