Why? Because for over 20 years, the coffee company has killed it in the holiday beverage game. What began as a purple patterned cup quickly transformed into a marketing strategy that Starbucks has executed every year to drive up their sales and get people into the spirit of the holiday season.
There’s no doubt that your coffee shop can do the same. When you think about Christmas, Halloween, Valentine’s Day, and more, the opportunities are endless for you to establish a brand identity for yourself. Without further ado, let’s explore how you can best utilize the potential of seasonal cups for your best marketing campaign yet.
Show off your creativity
In addition to your employees, you could also give your customers a voice by letting them submit their best designs for a cup. It’s a great way to help them contribute to your brand visibility and feel included.
Establish the menu
Drive seasonal social media content
Seasonally designed cups provide the perfect aesthetic for user-generated content. As the fall and winter months come along, your Instagram feed might suddenly be crowded with pictures of pumpkin spice lattes and peppermint mocha drinks in their gorgeous, trendy cups. By incorporating the logo of your coffee shop in the design, you’ll be enjoying plenty of free marketing thanks to your customers who can’t wait to show off their purchases. You can also stage your own high-quality photos to upload to your own social media channels. The holiday season also provides a great chance for you to opt into some timely paid social media ads to target audience members that might be looking for their next holiday treat.