The Science of Custom Coffee Packaging: How Design Impacts Coffee Flavor Perception
When customers order a cup of coffee, their experience begins long before their first sip, with packaging playing a key role in shaping their perception of flavor. World coffee research shows that elements like color, texture, materials, and branding can all influence...
How to Increase Customer Retention
Customer retention has become an indispensable aspect of sustained success. As companies compete for consumer attention, a strategic focus on how to increase customer retention and how to keep current customers as loyal customers is proving to be more cost-effective...
Co-Branded Cups: A Marketing Boost For Partnerships & Events
For local coffee shops, cafés, and other food businesses, standing out in a crowded market requires creative branding and strategic partnerships. While social media ads and traditional marketing efforts have their place, one of the most effective and organic ways to...
The Psychology of Color in Branding: How Custom Branding Colors Influence Customer Behavior in Restaurants
The colors used in your custom products for any food ser vice business can have a powerful impact on customer behavior and emotions. From the moment a customer walks into your restaurant to when they sip from a branded cup or pick up their takeout order, color plays a...