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So you’ve noticed that the cafe down the street from yours is the place to be. It makes no sense. You sell the same things, you put on your best smile, and your shop looks great! What do they have that you don’t have?

Making the decision to define your brand is an important business step. It is also one that some of us get stuck on. How do you want to define your brand? If you don’t know, how do you get started? For most businesses, the best place to start is to consider brands that you already admire.

In a world so keenly focused on marketing, businesses are expected to weigh in on certain cultural traditions. Regardless of your industry, your customers will expect you to celebrate several key holidays throughout the year—and for those in the restaurant industry, there is even more pressure.

Despite the common misconception, people don’t spend their free time at cafes just to get their caffeine fix. When people visit a cafe, they are looking for a specific kind of environment or ambiance. Every cafe is a little different depending on the brand, but regardless of your cafe’s brand identity, you will need to find a good way to present it.

At the end of 2015, Starbucks released their annual Christmas coffee cup with a slight change from previous years. Rather than being decorated with all of the trappings of the holiday season, the red cup that Starbucks unveiled featured the company logo and nothing else.

For months now, the COVID-19 pandemic has continued to devastate the foodservice industry in the United States. With so many jobs tied to restaurants, cafes, and bars, the effects of the novel coronavirus have left millions of American workers unemployed and have...

For customers with a sweet tooth, Lollidrops is a local favorite It’s amazing how great ideas can sometimes just fall into place. For Darren Fichter and his family, the ideas seemed to come in droves when they moved to Jasper, Georgia four years ago. Inspired by their...

Restaurants across the United States are rising to face the challenges posed by COVID-19 It’s amazing how quickly life can change. In less than six months, the food service industry has gone from sturdy to struggling. The novel coronavirus pandemic has caused...

When you walk into The Circuit, it's hard not to feel inspired. With sleek modern furniture and workspaces decorating the hardwood floor of this former gymnasium, the interior has a very unique atmosphere that exudes focus and a spirit of accomplishment. The room...