Our blog examines a variety of topics related to the food service industry, from special interviews with our customers to advice on improving your brand marketing approach. Check in for new entries to see what we’re talking about!
With the summer just around the corner, it’s a time for enjoying nice weather and outdoor activities. Visiting food trucks is becoming a popular option for people who are opting for a less traditional way of eating out.
The pandemic has greatly changed the restaurant industry. While we are nearing a post-COVID world, that world will still be quite different than the one before the pandemic. Restaurants will need to evolve to stay relevant and connect with customers. These tips will help you better navigate a post-pandemic world.
Increased environmental awareness has made Earth Day more talked about than ever before. Established in 1970, Earth Day focuses on the promotion of building a clean habitat in order to protect our planet.
Without a meaningful brand vision to sell to your customers, they’re far less likely to become a true fan of your product. So whether you’re just starting out or looking for new ways to spread awareness for your brand, make sure you’re proudly telling your story and expressing your core values.
64% of American adults drink coffee every day. This adds up to a staggering 400 million cups within a 24 hour period – that’s a lot of java. It comes as no surprise then that in this land of coffee lovers, cafes sell an average of 230 cups of coffee per day. However, there are as many undersellers as oversellers. Just having your open sign on the door won’t sell all those cups.
So you’ve noticed that the cafe down the street from yours is the place to be. It makes no sense. You sell the same things, you put on your best smile, and your shop looks great! What do they have that you don’t have?
Making the decision to define your brand is an important business step. It is also one that some of us get stuck on. How do you want to define your brand? If you don’t know, how do you get started? For most businesses, the best place to start is to consider brands that you already admire.
In a world so keenly focused on marketing, businesses are expected to weigh in on certain cultural traditions. Regardless of your industry, your customers will expect you to celebrate several key holidays throughout the year—and for those in the restaurant industry, there is even more pressure.
Despite the common misconception, people don’t spend their free time at cafes just to get their caffeine fix. When people visit a cafe, they are looking for a specific kind of environment or ambiance. Every cafe is a little different depending on the brand, but regardless of your cafe’s brand identity, you will need to find a good way to present it.
At the end of 2015, Starbucks released their annual Christmas coffee cup with a slight change from previous years. Rather than being decorated with all of the trappings of the holiday season, the red cup that Starbucks unveiled featured the company logo and nothing else.