Our blog examines a variety of topics related to the food service industry, from special interviews with our customers to advice on improving your brand marketing approach. Check in for new entries to see what we’re talking about!
Launching your own restaurant or café brand is going to be a grind, but it’s so important that you do your homework. Be clear on what you want to achieve and how you’ll get there. Think about your ideal customer, location, and what you believe in the most. Even though there are a lot of restaurant brands to choose from, you have every opportunity to be unique in the industry!
When you need a new pair of shoes, do you think about Nike or Adidas? How about when you think about a morning coffee? Does Dunkin Donuts or Stabucks come to mind right away?
Due to the COVID pandemic, we’ve seen a remarkable shift in the world of business. Remote work has become essential as companies have experimented with new operating strategies. With the success of remote work, it’s a method that will likely stick around for the foreseeable future.
With a lot of recent good news, it’s likely that many aspects of life – including dining – will be returning to a more normal look this summer. There are many things your business can do to be successful this summer. Consider all the possible options available to you for showcasing your business including local markets, festivals, and events. The food service business is very community-oriented, and your participation is a perfect fit.
When customers visit your coffee shop, what do they do while they wait for their almond
milk latte? Do they pull out their phones and tune out? Or do they browse the “to go” mug that is perfectly sized for their cup holder, then chuckle at the cleverly named flavor on the branded specialty bag of coffee on the shelf?
Even the largest popular brands live by values that make them successful over many years. The most popular brands provide wonderful lessons that any business owners can learn from. It’s not simply just a product, vision, or culture that makes a business successful; it’s a combination of everything.
With the summer just around the corner, it’s a time for enjoying nice weather and outdoor activities. Visiting food trucks is becoming a popular option for people who are opting for a less traditional way of eating out.
The pandemic has greatly changed the restaurant industry. While we are nearing a post-COVID world, that world will still be quite different than the one before the pandemic. Restaurants will need to evolve to stay relevant and connect with customers. These tips will help you better navigate a post-pandemic world.
Increased environmental awareness has made Earth Day more talked about than ever before. Established in 1970, Earth Day focuses on the promotion of building a clean habitat in order to protect our planet.
Without a meaningful brand vision to sell to your customers, they’re far less likely to become a true fan of your product. So whether you’re just starting out or looking for new ways to spread awareness for your brand, make sure you’re proudly telling your story and expressing your core values.
64% of American adults drink coffee every day. This adds up to a staggering 400 million cups within a 24 hour period – that’s a lot of java. It comes as no surprise then that in this land of coffee lovers, cafes sell an average of 230 cups of coffee per day. However, there are as many undersellers as oversellers. Just having your open sign on the door won’t sell all those cups.
So you’ve noticed that the cafe down the street from yours is the place to be. It makes no sense. You sell the same things, you put on your best smile, and your shop looks great! What do they have that you don’t have?
Making the decision to define your brand is an important business step. It is also one that some of us get stuck on. How do you want to define your brand? If you don’t know, how do you get started? For most businesses, the best place to start is to consider brands that you already admire.
In a world so keenly focused on marketing, businesses are expected to weigh in on certain cultural traditions. Regardless of your industry, your customers will expect you to celebrate several key holidays throughout the year—and for those in the restaurant industry, there is even more pressure.
Despite the common misconception, people don’t spend their free time at cafes just to get their caffeine fix. When people visit a cafe, they are looking for a specific kind of environment or ambiance. Every cafe is a little different depending on the brand, but regardless of your cafe’s brand identity, you will need to find a good way to present it.
At the end of 2015, Starbucks released their annual Christmas coffee cup with a slight change from previous years. Rather than being decorated with all of the trappings of the holiday season, the red cup that Starbucks unveiled featured the company logo and nothing else.
For months now, the COVID-19 pandemic has continued to devastate the foodservice industry in the United States. With so many jobs tied to restaurants, cafes, and bars, the effects of the novel coronavirus have left millions of American workers unemployed and have...
For customers with a sweet tooth, Lollidrops is a local favorite It’s amazing how great ideas can sometimes just fall into place. For Darren Fichter and his family, the ideas seemed to come in droves when they moved to Jasper, Georgia four years ago. Inspired by their...
Restaurants across the United States are rising to face the challenges posed by COVID-19 It’s amazing how quickly life can change. In less than six months, the food service industry has gone from sturdy to struggling. The novel coronavirus pandemic has caused...
When you walk into The Circuit, it's hard not to feel inspired. With sleek modern furniture and workspaces decorating the hardwood floor of this former gymnasium, the interior has a very unique atmosphere that exudes focus and a spirit of accomplishment. The room...
When it comes to building brand recognition and increasing your company's exposure to the general public, strategic merchandising is one of the most effective strategies you can employ. Businesses have to work harder than ever to grab the attention of an ever-fickle...