64% of American adults drink coffee every day. This adds up to a staggering 400 million cups within a 24 hour period – that’s a lot of java.
1. Trendy Merchandise Line
Once the domain of prominent industry names, merch has become a part of all businesses. One reason is that making and distributing merchandise has never been easier or cheaper thanks to several websites. From shirts, hats, and coats all the way to mugs and pens – you can slap your logo on it for an affordable price.
2. Scene Setting Decorations
Everyone knows that the coffee shop “vibe” is just as important as the coffee shop itself. We could all make our coffee at home or at the office, but we choose not to. Why? Because going to a coffee shop takes us to a comfortable place; a safe haven filled with rich coffee smells, kind baristas, and calming sights to enjoy as we sip on our brew.
3. Getting Involved in The Local Community
Alternatively, you can set your sights on the community at-large. Take a look at how Dunkin’ Donuts donated a staggering $1.25 million to the fight against COVID-19.
4. Free Samples and Giveaways
5. Creating A Vibrant Online Community Via Social Media
6. Brand Ambassadors: Coffee and Food Influencers
And it’s that exact sequence that gave birth to the coffee/food influencer. Plus, if you do this, you’re not alone – 49% of consumers depend on influencer recommendations. As a result, it’s no surprise that US brands are expected to spend up to $15 billion on influencer marketing by 2022 – it pays for itself in sales.
Coffee shops and cafes are evolving. Over time, they’ve become our go-to meet up places and where we go for solace rather than simply just a quick caffeine fix. Never have we wanted more out of our favorite coffee venues. Rebranding to suit today’s playing field isn’t easy, but there is help out there. And while this might be daunting for business owners and store managers, there are a few simple tricks and trends to follow that will make your marketing strategy effective in 2021.