As a small business, it’s important to find ways to increase brand recognition and exposure. One way to do this is by strategically merchandising your products.

Businesses have to work harder than ever to grab the attention of an ever-fickle consumer base, so make sure you take advantage of every opportunity to engage customers.

For example, coffee consumption continues to rise in the United States. When customers visit your coffee shop, they spend a few minutes waiting in line and observing the atmosphere.

What better way to grab their attention than with a crisp and organized merchandising display? By taking the time to rethink your merchandising strategy, you can take your brand to the next level.

When it comes to building brand recognition and increasing your company’s exposure to the general public, strategic merchandising is one of the most effective strategies you can employ. Businesses have to work harder than ever to grab the attention of an ever-fickle consumer base. For example, coffee consumption continues to rise in the United States, particularly the rate in which people are choosing to save money by brewing their coffee at home. As a result, it is important to make an impression that will keep your brand on the mind of both loyal and new customers alike.

If you think about the typical visit to a coffee shop, there tends to be a brief period of time spent waiting in line, followed by another few minutes of waiting around while the baristas work their magic. Make no mistake: this timeframe is an eternity from a business perspective. Every customer that stands in line takes in your shop’s atmosphere. That creates a captive audience for these precious few minutes. What better way to grab their attention than with a crisp and organized merchandising display?

As unique as this may be, many coffee shops suffer from a lack of precision and execution of their merchandising approach. Whether it’s a disorganized display or dusty shelving, this lack of attention to detail can cast a shadow on your brand. If you or your employees don’t take the time to properly and neatly display your accessories, why would you expect your customers to develop an affinity for your brand?

Rethink Your Merchandising Strategy

By taking the time to rethink your merchandising strategy, you can take your brand to the next level. Here are some ideas to consider:

Be Organized – All shelves and display areas should be regularly cleaned, while the items themselves are neatly organized (this includes properly folded shirts). Small and inexpensive items should be within reach for inspection as a customer stands in front of the cash register, while larger items can be located near the pickup counter. As a customer waits for their order, they can browse through these items and possibly add another $5, $10, or even $20 to their ticket.

Know Your Customers – Those snapback hats with your logo may look really sharp, but they will have limited appeal if your clientele consists primarily of older customers or business professionals. Knowing your customer and keeping an eye on the clientele who frequent your shop will differentiate the kind of merchandise that works in your shop.

Maintain Relevance – Modern lifestyles and busy schedules make it a challenge for your brand to break through the clutter. Notable accessories and more personalized items like mugs and tote bags are very valuable, as they are reusable and keep your brand within sight on a regular basis. Also, certain types of merchandise work better at different times. Be sure to swap out the hats and t-shirts for knit caps and hoodies as the weather changes.

Don’t Get Too Comfortable – While customers may come to appreciate your business as a comfy spot for a good meal or beverage, you don’t want your displays to stay the same all year long. Mix things up by moving items around. Try including a brightly colored, imprinted tote bag for added “pop”. In addition, if an item doesn’t seem to be selling, don’t be afraid to pull it off the floor. You can always try selling it again later or just moving on to something different altogether. Whatever the decision, merchandising space should display the items that sell.

Limit Your Options – You may find the urge to show off your creative side with your clothing and mugs, but having too many options can actually harm your add-on sales efforts. Rather than giving the customer eight different colors to choose from, pick a few colors, and focus more on the design and logo. When you keep your range of merchandise focused, you can more easily define your company’s personality and image.

Expand your Marketing Strategy with Your Brand

With a little creativity, you can find ways to get your brand in front of potential customers without breaking the bank. For example, if you sell coffee, tea, or other hot beverages, consider offering custom coffee cup sleeves. These are an excellent way to promote your brand while also providing a valuable service to your customers.

By taking the time to rethink your merchandising strategy, you can take your brand to the next level. Adding a custom logo to your merchandise can give it an extra level of appeal and help to promote your brand. When customers see your logo on a shirt, mug, or hat, it reinforces the idea that they are supporting a local business. In addition, a well-designed logo can be a valuable marketing tool. So take some time to consider how you can expand your marketing strategy with your brand.

Simple Branding Ideas

  • Custom Coffee cups printed with your logo make great merchandising tools.
  • Custom clear cups with your company logo
  • Mugs and travel cups are an excellent way to promote your brand.
  • Add your logo to merchandise like t-shirts, hats, and more.

When it comes to competing in the service industry, it’s about far more than what’s on the menu. By placing a higher value on your merchandising, you can become a unique part of your community and drive your business towards new heights. If you’re looking to up your merchandising game, make sure to contact Your Brand Cafe today to learn about how we can help your brand cut through the clutter and reach a broad base of customers.

If you’re looking for ways to increase brand recognition and exposure, start by taking a closer look at your merchandising strategy. Rethinking how you display your products can make all the difference in helping your business stand out from the competition. And don’t forget about adding your custom logo – it can give your merchandise an extra level of appeal and help promote your brand. Ready to get started? Contact Your Brand Cafe to learn more about our design services and how we can help bring your branding vision to life.

Drew Thomas

Drew Thomas is a graduate of Georgia College & State University, where he earned his Bachelor's Degree in English Literature. He is an expert in brand marketing and has experience in freelance writing on topics ranging from sports to music reviews. He has also spent time as an editor, having revised website copy and press releases for local businesses. In his free time, Drew enjoys performing music, reading, hiking, and spending time with friends.

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