Helping The Community
The majority of customers really appreciate brands that they feel good about partnering with. In modern times, more and more people are attempting to be socially aware shoppers. This means that more brands are becoming popular because of the good things that they do for their community.
In many cases, brands that help the community get more business simply for the role that they play. Companies might make donations from profit, as we can see with TOMS. Or, a brand might be favored because it does charity work. Some companies even sponsor their own employees to do charity work on behalf of the company too! A great way to define your brand to the community is to show how you are helping to make the world a better place!
In fact, they are so committed to ensuring that their employees are doing well that they offer a wide range of on-site perks. Their campus offers massage and acupuncture, yoga classes, and a medical clinic. If that isn’t enough, every employee also gets to take home a case of beer every payday! With these benefits and more, their employees are always singing their praises. Customers see this and they love it!
A really simple example of originality done right is with Apple. Apple is known for its tell-tale white boxes, signature product designs, and unique design choices for all of its marketing material. When people see something that is related to Apple, they know it is.
Caring About Customer Satisfaction
The first kind of satisfaction is creating good products or services that suit your customers. No one wants to pay money for a bad experience, which is why your brand needs to give them one. To make this possible, always keep your focus on quality. Customers that enjoy the quality of a product or service are more likely to return for more.