The Importance of Marketing Your Carryout Business
Ways to Market Your Carryout
Offer Branded Cups
Branded disposable cups are one exceptionally easy way to meet your audience through your current customers. Every time someone purchases a drink from your establishment, there is a very good chance that they will take it with them—especially if you exclusively offer carryout. This means that every drink purchase is a branding opportunity. By placing your logo on custom cups with lids, you automatically ensure that anyone who sees that cup will also see your brand.
Share Your Story Online
Online spaces are the base for all modern marketing. The majority of people use the internet in some variety every single day, which gives you the opportunity to get in front of them. By sharing content online that tells more people about your business, you increase the likelihood that your business will reach people, especially on popular platforms, like Instagram. This cost-free marketing is a great step for small businesses.
Expand How You Accept Orders
People often look for terms like “takeout” or “online orders” when they are searching for local food options. More importantly, prominent sites, like Yelp, highlight these options. Making it convenient to order and pay for your food can have a huge impact. In fact, 45% of consumers say that when companies offer mobile ordering, it encourages them to use these services more frequently, which can bring you more repeat customers.
Provide Excellent Presentation
Join a Food Delivery Platform
A food delivery and online ordering platform can get you right in front of your target audience, even if you run a very small business. These platforms can offer great food delivery marketing ideas by ensuring that your menu looks great, your business can be found, and your customers can sing your praises in a shared public space. These are all great for increasing visibility and driving sales with food delivery for small businesses.
Make a Special Takeout Menu
Offer High-Quality Takeout Containers
A business’ take out containers can tell customers a lot about the quality that they offer. Every customer knows the struggle of grappling with a to go box that is simply not up to the challenge. Poorly made clamshell containers can leak, show grease stains, and ruin the food inside of them. People notice this, and when they do, they are less likely to choose your brand. On the other hand, when someone receives takeout from a coworker, a friend, or a relative, and it comes in great packaging, they are more likely to try it again.
Protect Customers with Branded Safety Seals
The Takeaway
Your Brand Cafe offers plenty of assistance when it comes to branding your carryout essentials. From custom printed plastic cups to high quality takeout containers, Your Brand Cafe can turn your carryout business into a strength for 2022 and beyond!
Drew Thomas
Drew Thomas is a graduate of Georgia College & State University, where he earned his Bachelor's Degree in English Literature. He is an expert in brand marketing and has experience in freelance writing on topics ranging from sports to music reviews. He has also spent time as an editor, having revised website copy and press releases for local businesses. In his free time, Drew enjoys performing music, reading, hiking, and spending time with friends.
