Since the turn of the 21st century, the brewing industry has seen incredible growth, with even more expected in the future. With competition only getting more intense, separating your brand from the crowded field is essential for success.
While custom cups provide an excellent starting point, other branded products are necessary to remind customers of your business. Why are additional reminders necessary? According to a Nielsen study from 2017, our memory for advertisements can be short-lived. Nielsen tested the memorability of video ads immediately after consumers were exposed to them, and then tested it again the following day. They found that brand recognition among participants had fallen nearly in half overnight. The study suggests that consumers are quick to forget about unfamiliar brands they encounter. Perhaps more importantly, it also suggests that “practice (repetition) makes perfect – and can help create durable memories.”
So how can you create these enduring memories with customers? The answer lies in branded merchandise or “swag” as it is affectionately known. Custom merchandise is a unique and long-lasting reminder of an experience associated with your brand. If you look around your work space or your house, you’ll likely find a branded pen, a sticker on your laptop, or even an old shirt from an event you attended years ago. These types of branded items help to develop the repetition that makes your brand more familiar to people.
Let’s go back to our beer festival scenario from earlier. Now imagine you and your colleagues decked out in custom t-shirts or even polo shirts. Not only does the uniformity of your group make you way more professional, you’ve also got something to offer everyone that stops by your display booth. Perhaps the most valuable aspect of a branded shirt is that a favorite one will linger in closets and dressers for years. Most of us will wear one until it is tattered!
The same idea applies to custom printed hats. Many men and women have a favorite hat in their closet for various occasions, even just for covering up the occasional bad hair day. Whether your clientele prefers visors, baseball caps, or perhaps beanies for colder weather, these items offer a stylish way to develop customer loyalty to your brand. To top it all off, when a customer has settled on their favorites from your swag collection, you can complete their experience by handing them a tote bag in which to carry their new belongings. Not only do tote bags offer a little extra convenience, they’re also reusable in the future for anything from shopping trips to traveling.