Why Sell Merchandise?
1. Build a Strong Foundation
2. Create a Culture
In the digital age that we live in, brand culture becomes incredibly valuable. Brands are more transparent than ever before, with information being shared at lightning-fast speed. Strong connections and loyalty are formed with customers through social media. If your brand aligns its customer experience, products, and values, you will soon find yourself with a loyal customer following.
3. Build a Customer Profile
Here’s a few questions to get you started creating your customer profile:
- Where is your shop located? Is it near a college? Near a beach?
- What does your customer drive?
- How do they dress?
- What are their hobbies?
- What time of day do they visit your shop?
- Do they have kids?
4. Quality Matters
Here’s a few ideas to get you started:
Additional Thoughts Before Starting
When placing your merch in your store, location matters! Place the smaller, less expensive items close to the register. Since their wallets are already out, customers are more likely to add a few small items in with their purchase.
You could put larger items that require more consideration at the other end of the counter, where customers are waiting for their order. Use your merch for even more exposure with fun giveaways and promos. Gift baskets full of branded items always create lots of excitement when they are offered as a draw.