Do Impeccable Branding
Your branding has to be impeccable for your franchise. A couple of simple yet overlooked tips for branding include:
Use Your Unique Selling Point
Your unique selling point is about highlighting unique factors that you offer which make you different from your competition. It shouldn’t simply be a coupon, discount, or special offer. These may be effective, but they’re not unique to you. It’s about showing why your product is special for customers that deeply care.
For example, Starbucks ran a campaign in 2014 called “Our Barista Promise”. They based their unique selling point around the fact that they will always make your beverage correctly. The coffee business is now filled with more passionate people than ever before, so Starbucks capitalizes on this passion by making a guarantee that you’ll love your beverage. It’s an emotional connection where Starbucks shows their customers that they care. That’s what makes the franchise and their products unique.
Another key trend of today’s market is the availability of subscriptions. Amazon and Dollar Shave Club are already known for popular subscription-based models. During the pandemic, lots of restaurants offered subscriptions as they looked for quick cash. Try offering customers a deal in return for a monthly payment so your most loyal customers can support you.
Develop a Solid Online Presence
Make sure you have a clear social media strategy in place. Use as many platforms as you’d like, but really capitalize on a couple of them. This means you should have a calendar with organized and scheduled posts. Research your hashtags or brand your own with each post. Pay attention to the trends using analytics and capture what gets you the highest engagement.
Paid ads get your brand everywhere on the internet. Why are they so powerful? 46% of people can’t identify paid ads in search results and they could increase brand awareness by another 80%. There are various types of paid ads out there and each one has a different set of strong benefits for your franchise. For example, search ads can get you to the top of searches in your area or industry. Retargeting ads could finalize a conversion from a visitor who didn’t convert the first time.
- Search Ads
- Retargeting Ads
- Display Ads
- Social Media Ads
Give Back to Your Community
- Boosted Reputation
- Stronger Sense of Loyalty from Customers
- Attractive to Potential Employees
- Increased Engagement with New and Existing Customers
- Donate a certain percentage of your proceeds during a campaign
- Donate food or drinks
- Volunteer by pairing up with a non-profit organization
- Make your own scholarship
- Focus your brand on being an eco-friendly business