At this point in time, businesses of all sizes are turning to concrete analytics to drive their business decisions and improve overall growth. Today’s customers are used to being targeted in this way, which makes it important for brands to utilize this approach.
Creating the sense that your brand is catering specifically to each individual customer isn’t easy, but it gets easier with research. Creating a customer persona is an excellent place to start when it comes to reaching your target market. In this article, we will explore how to create your brand’s customer persona in order to better define your target market.
What is a Customer Persona?
A customer persona is a generalized identity that suits certain groups, but these are not just simple assumptions. Customer personas often rely on concrete data and are designed to help brands market to specific individuals. As brands grow, this becomes more important.
Building a Customer Persona
Before your brand can benefit from customer personas, you need to be able to create them. Each customer persona will have a different profile, then these profiles will be used to send out targeted marketing campaigns. Knowing these personas and appealing to them can increase overall audience engagement in a big way. Let’s discuss how to get started:
1. Website Trending
Trending is a crucial tool in the world of marketing and it applies here. One great way to start building customer personas is to learn from the data that is available. Your website alone should be able to offer key insights regarding your website visitors. Using this information as a place to start can be extremely helpful.
2. Use Forms and Profiles
A great way to take this one step further is to gather data as part of a profile. If your customers make a profile on your website, you can use this as a great opportunity to find out more about them. Using general forms and questionnaires, you can get a much stronger read on your customer personas through a profile alone.
By now, the average shopper knows that brands offer individualized marketing based on the data that they have. We expect that brands will know what we keep looking at on a website or what we have tucked away in our baskets for payday—and that is a good thing. It means that more customers are becoming interested in sharing their information in order to receive that personalized experience.
3. Ask for Feedback
Any time that someone interacts with your brand, you should be curious about their experience. Every audience is different, and within those audiences you will find more people who just want something different than the rest. Your goal is to get a common theme, not put every single customer into a simple box. Feedback can help with this by letting customers tell you who they are.
4. Learn From Your Team
No one knows better about the interests of a customer than your employees. The individuals who regularly interact with customers will always have a much better gauge on what your customers want. These are the individuals who will hear customers talking and see how certain items never seem to move off the shelves.