Do Your Homework
Create a Concept
Branding of Your Restaurant
This is the foundation to your brand. The customer experience revolves around your mission statement. While crafting a mission statement, you should make sure it is:
Think about what you believe in and what you want to be known for. For example, Panera Bread has the following mission statement. “Food as it should be. Food should taste good. It should feel good. It should do good things for you and the world around you”. It checks off the 3 components that we provided above, making it a fantastic statement.
Your personality is about telling a story and expressing to others why you started in the first place. Give people a chance to connect with your restaurant on an emotional level. People will feel a certain type of way every time they come in.
A popular mistake restaurants make is trying to make a “one size fits all” business. Once you establish your location, start researching everything you can about your surroundings. Prioritize your ideal customer since these people will be repeat buyers rather than having a bunch of one-time customers.