Marketing is always a key component of success for any brand. Due to a new shift in marketing that has taken place over the past decade, we’ve seen brands go from ads in the newspaper, TV commercials, and business cards, to more digital methods. Fortunately for the latter, these marketing tactics allow businesses to operate on a much lower budget.
If you’re a coffee shop owner, you have the power to market your brand creatively with low-cost strategies. There’s also other businesses and brands out there eager to collaborate with you. Read more to find out how you can market your brand on a shoestring budget.
Brands using social media; what else is new, right? Everybody is on social media and customers are quick to add their favorite brands to their feed. 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others
. This means staying on top of your social media could have a huge impact on your brand while keeping a low budget.
It’s best to double down on a couple of platforms in order to create a strong community efficiently. You have a bunch of social media
platforms to choose from such as: