Brands using social media; what else is new, right? Everybody is on social media and customers are quick to add their favorite brands to their feed. 71% of consumers who have had a good social media experience with a brand are likely to recommend it to others. This means staying on top of your social media could have a huge impact on your brand while keeping a low budget.
It’s best to double down on a couple of platforms in order to create a strong community efficiently. You have a bunch of social media platforms to choose from such as:
Giveaways are great for letting customers market your cafe brand for you. They are also engaging and help your brand build loyal relationships through customer interactions. After all, who doesn’t love free stuff? All it takes from you is creative planning ahead of time. Make your giveaway rules, define your prize, and don’t forget to get insights on your data.
Get Involved with your Community
The coffee community is a strong base of people who are passionate when it comes to the ins and outs of the subject. Coffee and cafes are a delight for all kinds of people, including remote workers, travelers, or just local customers. That’s why you should always be involved within your community. It’s about boosting your engagement and making positive experiences for the people around you.
Collaborate with Other Local Businesses
Even though you may think other businesses are your competition, they could be a valuable asset. Not to mention, you don’t have to just direct competitors. There are all kinds of local businesses that could enhance your customer’s experience. For coffee shops you could team up with a local bakery to provide a special menu. It doesn’t even take a large commitment!