Define Your Cafe’s Personality
Before moving on to designing your café, you need to create a personal signature for your brand. For example, people around the world are familiar with the overall theme and colors of companies like Dunkin and Starbucks. Before walking in any franchised store, you can even envision what they look like, too. So how are you going to define your cafe’s personality?
Maximum Use of Space
Think about your ideal customer and their needs. Do they prefer an energetic atmosphere or do they want to relax and concentrate on work? Your music could play a large factor for design. Soft, low-fi music is good for a quieter cafe where people want to work in peace. You don’t usually walk into a cafe and hear loud heavy-metal music playing, right? The music sets the whole tone for your business.
Elegant & Comfortable Furniture
Making your sitting area elegant and comfortable does have an impact on your brand. Being comfortable is something that customers feel on an emotional level. It promotes relaxation and you can physically feel the softness of furniture. It’s fitting for people in a business meeting or even friends gathering for a coffee date.
How can lighting have maximum impact on your design? By setting the mood just like music or furniture can! Bright lights signal an upbeat, energetic environment. On the other hand, if you opt for dim lighting, it creates a relaxing atmosphere. Just make sure it’s still light enough to see the menu and food items. Dim lighting suits a cafe that wants to create a calm setting.