These are powerful brands that have changed the way we look at products today. Their presence is so popular that we align their brand with general products like coffee or shoes. Small business owners rarely have that kind of reputation to work with but as we’ve discussed before, you can always apply lessons and strategies from big name brands towards your own business. Here are some tips for increasing your brand popularity.
Define Your Target Audience
- Educational Background
- Buying Behavior
Creative Marketing Strategy
For a reactive marketing strategy, it’s always good practice to stay on top of trends and check out what’s going viral. Keep a tab on your competition and see what they are posting on social media. Facebook has a Pages to Watch feature where you can see which pages are getting the most engagement on posts.
Set Up More Branches
Focus on Cultural Movements
Consider trying out a seasonal holiday calendar. You can experiment with pumpkin flavors in the fall time or chocolate and peppermint in the winter. Offer a holiday promotion on your seasonal products and get people in the holiday spirit. You can also add some seasonal graphics to your logo, social media content, or email newsletter. Show your customers that you’re up to date on what’s going on and show them that your franchise has a human side!
Use Influencer Marketing
Ambassadors and influencers are absolutely flooding the internet right now. They attract large followings that are willing to flock to your social media, which is great for getting traffic to your landing page and getting eyes on your brand.
Be a Social Media Geek
If you need ideas for boosting your brand popularity on social media, run contests encouraging your followers to participate. You can ask them to tag three friends under a post, follow your page, and share the post before entering their name in a giveaway. Come up with an enticing prize related to your brand. Contests go viral on social media, offering a short-term method of growing your brand.
You can also invest in paid and retargeting campaigns. 92% of customers won’t buy their first time around on your page. That means you have to keep running marketing campaigns that help reengage with your leads.